Concurrent Session IV - REPUTATION MANAGEMENT
Moderators: Christopher Hayes, MD, St. Mary's Hospital and Linda Muir, MD, Oregon Health and Science University

Digital footprint basics: Practical wisdom for mastering your online reputation as a physician
Bryan Vartabedian, MD, Baylor College of Medicine
Objectives:
  • How to leverage social media to build a basic online identity on a time-limited budget
  • How to conduct a basic digital footprint audit
  • How to optimize and maximize 'public profile' sites such as LinkedIn, Doximity and HealthGrades
Bryan Vartabedian
(Adobe PDF File)
How to develop yourself as a thought leader in social media while building and protecting your reputation
John Pohl, MD, University of Utah
Objectives:
  • Learn best practices and tips that you can consider when building your reputation online and how to have a well-rounded presence
  • How you can partner with your marketing team to help your reputation
  • Learn from case studies of physicians and staff from various hospitals that have a great presence
John Pohl
(Adobe PDF File)